Beijing Roast Duck
Beijing Roast Duck has a history of 1500 years. To the world, it is not only a delicacy, but also one of the representatives of Chinese food culture. After thousands of years of skill inheritance and precipitation, almost all Chinese people know Beijing Roast Duck, unlikeMany other products have few target consumers due to their regional characteristics, or need to promote the value of the products because they have not been recognized by the market.
Beijing Roast Duck is red in color, tender in meat, mellow in taste, fat but not greasy, and famous for its "world delicacies".
There are two kinds of Beijing Roast Duck, namely, hanging oven roast duck represented by Quanjude and braising oven roast duck represented by Cheap Place.
Company Profile
Zibo Huoke Catering Management Co., Ltd. was established in Zibo, the birthplace of Shandong cuisine. Beijing Roast Duck originated from Shandong cuisine and later became famous in Beijing. With unique R&D advantages, Wei Kunfang, Technical Director, has worked for Quanjude for more than 10 yearsHe has successively won the honors of Shandong Cuisine Master of China, Shandong Famous Chef Committee Member, and Special Cuisine Researcher of China Cuisine Association. Now he is responsible for the research, development and improvement of fire carved Beijing Roast Duck. The company integrates traditional technology and modern concepts, and has built a brand suitable for the takeaway industry - fire carved Beijing Roast Duck.
Zibo Huoke Catering Management Co., Ltd., founded on January 23, 2016, is a catering chain enterprise integrating direct chain operation, production and research of its own supply chain, brand incubation and catering service management. The company is now the main brand of Beijing Roast Duck, which is also the founder of Beijing Roast Duck Outward. It inherits 600 years of roast duck skills and combines new business models to create a new category of racetrack focusing on Beijing Roast Duck, a national dish. The company is determined to become a responsible catering project incubation platform in China.
Duck embryo is used for pollution-free mountain breeding in cooperatives, food feeding, ISO22000 quality system certification, and the whole process supervision of factory standardized order breeding. Each duck has an ID card, which can trace its origin in the whole process. The raw materials are not salted or added, fresh, reassuring and delicious. The sauce is naturally fermented for 180 days, with unique taste and its own secret recipe. Self built food processing plant, with its own upstream core seasoning and supporting product supply chain, has more stable products and strong R&D capability.
The company has 7 direct stores and 200 franchise stores, without any loss in 6 years, and the annual turnover of poor stores is more than 1 million. By 2023, it is planned to open 1000 stores nationwide to develop into a leading brand of roast duck take out products.
ICategory advantages：Focus on the differentiation of single products, a wide audience, and build strong competitiveness of national dishes. The quality is the same, but the price is only one third of that of the hotel.
IIAdvantages of raw materials：We choose mountain raised grain ducks, cooperative breeding base, ISO22000 quality system certification, low fat, no additives. With a traceability system, users can directly view the whole process of each roast duck from the breeding environment to the detection report to the table.
IIINutrition and health advantages：The fire carved Beijing Roast Duck contains all the amino acids, proteins, vitamins B1, B2, calcium, phosphorus, iron, potassium, sodium, iodine, etc. that the human body needs. The duck embryo is clean and healthy without salting.
IVTaste advantage：The sauce is divided into traditional roast duck sauce, spicy sauce and sour plum sauce. The sales volume and taste of each platform are highly praised. The duck rack can be used for soup, or can be made into a spicy duck rack or barbecue duck rack. The company has its own food factory. The R&D department will update the supporting popular products from time to time, and open one store at most.
Nine Advantages of Beijing Roast Duck Project
五、Technological advantages：Inheriting more than 600 years of baking technology, the jujube wood is hung on the stove, and the master baked and sliced on the spot, giving the people an intuitive and shocking on-site experience. After the duck embryo is delivered to the store, it does not need to be cleaned and salted, and it is just good to hang on the stove and bake directly.
VIAdvantages of business model：Breaking the traditional consumption restrictions for hundreds of years, we have opened high-quality and low-cost Beijing Roast Duck at our home. The originator of the traditional Chinese food take out style, with spicy duck products and popular snacks that young people like, we focus on offline take out, supplemented by online take out, with low rent, low labor, low cost and high profits.
VIISystem advantages：The company has built its own food processing plant, and the logistics system can be delivered to stores every other day to create a perfect industrial chain. With its own core technology formula and its own food R&D capability, it has higher quality and lower cost. Help the store to form a competitive barrier. They have nothing but themselves, which makes the franchisee more competitive in the business process.
VIIIBrand advantages：The company has successively won the approval of the Ministry of Commerce of the People's Republic of China as a catering franchise enterprise, a brand of China's brand innovation and development project, a brand recommended by the CCTV "Pilot" column group, a CCTV7 advertising and broadcasting brand, a leading brand in China's roast duck industry, a brand that consumers can trust in China's 315 consumers, one of the top ten chain brands in China's roast duck industry, a demonstration unit of hygiene standards, and a product that consumers can rest assured and satisfied with National authoritative testing quality qualified products and other honorary titles.
IXService advantages：All operators have more than 4 years of practical experience as store managers, and the operation managers have 17 years of catering brand operation experience in KFC.
Before opening：
1. Assisting in site selection service: site selection accounts for half of the success. It is generally around the community, with low rent costs. The customer group is stable. Professional data analysis is conducted through the big data of the platform, and the local business district is evaluated and estimated in advance, rather than being opened or randomly located.
2. Decoration design service: the company designs the floor plan, renderings and construction drawings of the store according to customers and store conditions. In addition, the company uniformly designs the posters, single pages and various publicity materials required by the store, greatly improving the efficiency.
3. Training service: 15 days of overall training from both theoretical and practical aspects. The theoretical training includes: service scripts, standardized operation procedures for each position in the store, financial accounting, store marketing, online takeout background operation, employee salary assessment, etc. The practical training is a direct operation to the normal business stores. All of them are done by themselves, from opening to closing, and they are strictly assessed. If they fail, they will not finish. Being strict with the franchisee is the responsibility of the franchisee.
In store：
1. The company formulates the opening activity plan in a unified way, from exposure and diversion to re purchase of locked customers to increasing consumption frequency, and will not lose money to do activities. Through online and offline implementation at the same time, we can improve the exposure of stores, achieve queuing upon opening, and ignite the market to quickly improve popularity.
2. The company sends store managers with more than 3 years of experience to the store for guidance on opening. Including early decoration inspection, equipment commissioning, material preparation, etc., to ensure the smooth opening of the store. After closing, the inventory shall be re checked immediately, the opening problems shall be analyzed, and various problems encountered on the opening day shall be solved on site.
3. The company sends operation supervisors to help establish an online takeout platform, including keyword setting, advertising space display, product image upload, price positioning, and marketing plan, to give you a systematic takeout shop.
After opening the store：
1. The company's supervisors are all front-line store managers, who will visit the stores irregularly to solve problems directly, so as to ensure the stable and healthy operation of the stores in the jurisdiction. The supervision salary is fully related to the operation and turnover of the stores under its jurisdiction.
2. The R&D team of the company will constantly develop and update the product taste to ensure the core competitiveness of the product.
3. The company regularly plans activity plans to make the peak season more prosperous and the off-season not light, so that customers can think of fire carving when they want to eat Beijing Roast Duck, improve brand exposure, increase customer stickiness, and protect the healthy operation of the store.
4. The company has established a business school, and irregularly organizes online training for Beijing Roast Duck franchisees. The training content is all dry goods. The company organizes a franchisor conference every year to let everyone work together to build a brand, so that franchisors can grow together with Huoke and make continuous profits.
Investment promotion
security
healthy
tradition
Cooperative pollution-free feed breeding, ISO22000 quality system certification, whole process supervision. The central kitchen standardized orders, unified distribution and recycling.
It is updated regularly to meet consumer demand, food grade special packaging, environmental protection and hygiene. Fresh delivery: the special delivery vehicle is fresh and direct to ensure freshness.
Inherit the 600 year old traditional craft, customize the special dust-free embryo drying cabinet, follow the traditional jujube wood oven baking, do not pickle, and do not have any illegal hormone additives.
|
|
