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开烤鸭店需要注意什么

Every time I pass the roast duck shop, I am always attracted by the smell of the roast duck from afar. The roast duck is red in color, tender in meat quality, and fat but not greasy. If you are unemployed and have talent for cooking, you can consider opening a roast duck restaurant. Here are my personal suggestions. Welcome to add

  Open Roast Duck ShopGenerally, "hardware" and "software" should be considered. Hardware is some conditions of the store, while software is a technology related problem

Hardware

1. First of all, you should think about the name of the store when opening a signature store. You can consider joining some mature roast duck store chains with mature technical guidance, unified store style, and even some fan customers who are attracted by the name. Of course, if your technology is mature, you can open a roast duck shop with your own characteristics. The name is novel and easy to remember, giving you a fresh feeling. Naming is really a technical activity, which can gather the strengths of everyone and draw on their wisdom.

2. Two aspects are generally considered in site selection. One is the customer flow. Now is not the time when wine is fragrant but the alley is deep. We must choose a store or supermarket with customer flow. Only with customer flow can we have sales and profits. We can consider living quarters, vegetable markets, or commercial buildings. The second is the rent, which is a part of the cost. Generally, the rent is linked to the local consumption level. No matter how big or cheap a shop with less traffic, it is not as fast as a shop with half the size of downtown. Of course, the more expensive the better. We must do it according to our ability

3. Generally speaking, the decoration should be eye-catching and practical. The decoration style should be unified to give people a feeling of freshness, luxury or other positive energy. In addition, customers should consider whether they want to eat in the store. Generally, roast ducks are mostly takeaway. If they eat in the store, they can add other products or cooperate with other people, similar to a food stall

4. When it comes to publicity, the first idea of most people is to distribute leaflets, which is a common practice in daily life. However, the subconscious reaction of ordinary people is to hide when they see the leaflets, and there are few people who get the leaflets to see them. Therefore, we can consider using some practical gifts to replace the leaflets. The cost will increase, but the effect will also be doubled. You can use some group buying websites or takeout websites to promote. When sufficient funds are considered, advertising can be considered, such as outdoor advertising, television advertising, radio advertising, and third-party platforms such as taxi rolling entries, bus bodies, etc

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Software



1. Whether you choose fresh duck or frozen duck, you must pay attention to the quality. You can choose some big brands. Although the price is a little expensive, the quality is guaranteed. Second, at the beginning, we should not stock up a lot of goods, nor choose a single buyer. We can shop around to choose a seller with good quality and trust, and then we can cooperate for a long time. At the beginning, it is better to spend a little effort than it is to blame each other because of quality and other problems in the future. Moreover, if the quality is good and the taste is better, I believe consumers can accept it.

2. There are generally two options for technical roast duck. If you have certain skills, you can buy ducks to cook by yourself. If the skills are not up to standard or you want to save time, you can buy ready made duck to bake. Generally, it takes 3-4 hours to defrost the frozen duck naturally, then it takes 10-12 hours to marinate it, and finally it takes 1-2 days to dry and bake it. It also requires special venues, special brines, professional skills, etc

3. Public praise The so-called golden cup and silver cup are not as good as the public praise. Word of mouth is far better than advertising. At the beginning, you can learn more, summarize more and practice more, build your own brand, ensure good reputation, and remember that your credit value is millions!

Of course, there are still many problems to consider when actually opening a store, and there are also many details to pay attention to. Communicate more and learn more like the older generation. I wish your roast duck restaurant will soon get on the right track and enjoy a prosperous business!

Advantages of Beijing Roast Duck Carved by Fire
more

Beijing Roast Duck originates from Shandong cuisine, and later became famous in Beijing. Zibo Fire Carving Catering Management Co., Ltd. was established in Zibo, the birthplace of Shandong cuisine, and enjoys unique advantages in catering research and development. Technical Director Wei Kunfang was a cooking master who worked in Quanjude for more than 10 years, and has successively won the honors of Chinese Shandong cuisine master, member of Shandong Famous Chef Committee, and special dish developer of China Cuisine Association, Now he is responsible for the research, development and improvement of fire carved Beijing Roast Duck. The company integrates traditional technology and modern concepts, and has built a brand suitable for the takeaway industry - fire carved Beijing Roast Duck.

Zibo Huoke Catering Management Co., Ltd., founded on January 23, 2016, is a national catering brand chain enterprise integrating catering chain alliance, self owned supply chain production and research, brand incubation, and catering service management. The company is now the main brand of Beijing Roast Duck, which is also the founder of Beijing Roast Duck Outward. It inherits 600 years of roast duck skills and combines new business models to create a new category of racetrack focusing on Beijing Roast Duck, a national dish. The company is determined to become a responsible catering project incubation platform in China.

Duck embryo is used for pollution-free mountain breeding in cooperatives, food feeding, ISO22000 quality system certification, and the whole process supervision of factory standardized order breeding. Each duck has an ID card, which can trace its origin in the whole process. The raw materials are not salted or added, fresh, reassuring and delicious. The sauce is naturally fermented for 180 days, with unique taste and its own secret recipe. Self built food processing plant, with its own upstream core seasoning and supporting product supply chain, has more stable products and strong R&D capability.

The company now has 7 direct stores, more than 200 specialty catering franchise stores, and the annual turnover of poor stores is more than 1 million. Determined to develop into the leading brand of Beijing Roast Duck take out category.

Zibo Huoke Catering Management Co., Ltd

  Six business advantages of fire engraving


1、 Advantages of supply chain system:

It has its own production lines for duck embryo, sauce and other core materials. With the same quality, the franchisees have stable supply, stable quality and more guaranteed profits!

2、 Advantages of business experience:

The operation team has 20 years of experience in catering operation. It has continuously opened direct stores and optimized the business direction in different regions with direct marketing as the driving force. There are more than 200 stores in operation nationwide, and the longest store has been operated for more than 5 years. Up to now, 70% of the stores have an annual turnover of more than 1.5 million and 30% have an annual turnover of about 1 million.

3、 Advantages of business model:

The business model of taking 30-40 square meters of community stores as the main business, offline take out and online take out. It can be operated by 1-2 people. The cost of rent and labor is low. The single category operation ensures that there is no waste of food materials affecting the profits of the store. The core materials are distributed uniformly by the headquarters, saving time and labor. The net profits of other catering projects can be increased by 10%~20%.

  

4、 Category advantages:

The sauce is upgraded, with rich taste, wide audience and strong ability to obtain customers. The special grade duck embryo of Beijing Roast Duck is selected from 50 selected duck embryos. The fat rate is low, and the meat carrying rate is high. It is fragrant but not greasy, which improves the repurchase rate and frequency. More than ten kinds of stewed duck products can effectively increase the turnover of the store without increasing the artificial equipment.

5、 Advantages of online takeout platform:

Meituan and Elemai can have the same brand chain logo as KFC/McDonald's, increase the exposure of stores on the takeout platform, tilt the platform traffic, and enjoy the lowest local discount points. The platform will have corresponding subsidies for activities on the takeout platform.

6、 Fire Engraving Business School:

Through business school communication and the existing major brands of catering, strategic partners will be reached to update the latest business philosophy and methods in real time and provide guidance and training to franchisees. The most mature business methods will be combined with the latest marketing programs to enable franchisees to do no difficult business.


Service advantages


  Before opening the store

1. Field investigation: visit the business store, taste the fire carved Beijing Roast Duck, conduct detailed investment analysis, and provide a reasonable business plan;

2. Determination of business district: professionals compare the data of people flow, consumption ability, consumption habits, customer groups and other data with the data of existing business stores and obtain the estimated sales volume to assist in site selection;

3. Competitive product analysis: according to the local actual situation, analyze the competitive product information, set the main direction of the store, and improve the core competitiveness of the market;

4. Training and learning: the actual teaching of operating stores, the all-round training of various posts, let the league merchants practice with operating stores, and realize the independent opening of stores after the completion of training;

5. Decoration design: one shop, one design, design the plan, effect drawing and construction drawing according to the actual situation of the shop;

6. Decoration supervision: guide the decoration and construction of the store, and give an estimated decoration budget as a reference to ensure the integrity and unity of equipment and production lines, and avoid secondary decoration;

7. Formalities handling: assist and guide the alliance merchants to handle relevant business procedures;

8. Material procurement: assist in providing equipment ordering, installation, commissioning, etc. required by the store;

9. Personnel recruitment: assist and guide the alliance merchants to provide professional talent recruitment and salary management plans;

10. Publicity design: design of terminal publicity materials such as store wall image, light box, image window sticker, publicity poster, and DM sheet;


  Opening

1. Marketing plan formulation: comprehensively analyze the business type and consumption habits of the business district, and formulate corresponding business plans;

2. Opening activity planning: provide trial operation publicity plan and opening marketing planning plan according to the actual situation of the store;

3. Operation guidance: provide a comprehensive store operation manual, the regional supervisor will conduct a detailed analysis of the store operation, and guide the store operation according to the data analysis;

4. Assisting in opening: the opening operation of the store manager with more than 5 years' experience assists the league merchants in opening and provides corresponding guidance and adjustment to the actual operation of the store;

5. Standard distribution: provide a sound financial system and supply of materials, sauces, equipment, tableware, clothing, publicity materials, etc., and standardize the purchase, sales and storage processes of operating stores;

6. Standardized operation: 7 years of store operation experience, standardized QSC operation standards, and established brand core competitiveness in terms of quality, health, service, etc;

7. Construction of online takeout platform: Meituan and Elime brand chains, with specific corresponding brand influence and store exposure and drainage advantages, enjoy the lowest local discount points and the largest activity subsidies; Online stores, keywords, advertising booth display, ranking, food picture upload, price positioning, booth layout and other stores shall be established with unified assistance from the headquarters;

  After opening

1. Update of new products: update new products free of charge, improve product support, and constantly improve market competitiveness;

2. Year-round marketing: provide year-round store promotion and marketing programs, and provide various graphic poster design programs;

3. Mysterious people explore stores: enter stores as consumers, evaluate store operations from the perspective of consumers, improve business processes, and minimize customer loss;

4. Regional supervision and shop tour: irregularly supervise and shop tour, help league merchants find out business problems and provide solutions, improve the operation problems of business stores, and increase the turnover of business stores;

5. Huoke Business School: continuous training, so that alliance merchants can get access to the latest catering industry knowledge, so that the store operation can meet the market development;

6. Quality control system: strict quality control of high standards, and no product will be produced if the product requirements are not met, so that the fire engraving brand will be popular and form a regional reputation;

7. We media channel operation: the headquarters drives league merchants to use online sales of Tiktok, Kwai, Xiaohongshu and other We media platforms to operate store write off, making store operation easier;

Address: Yujing Building, Zhangdian District, Zibo City

e-mail address: 2126106320@qq.com

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