Mountain raised grain duck is not greasy when roasted

Zibo Huoke Catering Management Co., Ltd

Jujube wood hanging stove Roast and sold


home page >> 火刻新闻 >>News >> Not just a duck, can be made into "Peking Duck"!


First of all, not all ducks can be made“Beijing Roast Duck”。 The standard clearly stipulates that Beijing stuffed duck shall be used as raw material for roast duck in hanging oven or braised oven.

Ducks weigh between 2.5-3 kilograms. At the same time, the standard requires that these ducks as the main ingredients should meet these conditions - plump and fat, no broken skin, no congestion, ruddy duck feet, symmetrical body, round waist, milky white skin, dry surface, no duck hair.

Selecting ducks is only the first step. You also need to prepare a set of cooking utensils, ranging from billet making to baking to chip making.


Among them, the special tools for blank making include blank making workbench, chopping board, hand washing basin, hot pot, sugar colored basin, water ladle, duck hook, oil-free air pump, scissors, sausage breaker, duck support and duck plug; the baking tools include oven, duck picking rod, fire scissors and fire hook; the slicing tools include sliced duck plate, sliced duck plate and sliced duck knife.

The next step is to start the blank making. To put it simply, the duck should be treated before baking. You need to remove the duck's paw, take out the duck's tongue, inflate the air, cut the knife, cut the rectum, take out the chamber, support the duck, remove the duck's arm, wash the chamber, hook the duck, hot the blank, hang the sugar color, and finally put it into the cold storage, and then take out the blank to air before entering the next link.

Each process here is clearly specified in the standard.

For example, in the process of removing the duck tongue, a sharp knife should be used to cut about 1cm of the knife edge in the duck throat, and then the esophagus and trachea should be separated to take out the complete duck tongue; To open the knife edge, you must hold the raw knife at 1-1.5cm from the lower side of the right wing of the duck. The knife edge is 3-4cm long and crescent shaped; To break the rectum, you need to use your hand - hold the duck's arm, insert your index finger into the anus about 3-4 cm, break the rectum, pull and hook the rectum out of the body.

The treated ducks should also be put into the cold storage and stored in the environment of - 18 ℃. After freezing, the duck shall be dried. After the duck is taken out of the cold storage, it shall be placed in an environment with temperature of 15-23 ℃ and humidity below 30% for 8-12 hours.

Finally, the dried duck body shall be intact in appearance, and the surface of the dried duck breast shall be dry, oil free, slightly waxy yellow, with obvious reticulated lines and no odor.

The duck will be shaped and baked next.

In this step, the cooking methods of roast duck in hanging oven and roast duck in braising oven are obviously different. The roast duck needs fruit trees as fuel, and it is cooked by open fire in a special oven; The roast duck in the braising oven is roasted in a dedicated oven with full premixed flameless combustion technology.

Let's start with the roast duck in the braising oven. The fuel is natural gas, which is heated by full premixed flameless combustion technology and baked for 50-60 minutes.

If you want to make roast duck with hanging oven, it will be a bit troublesome. The fuel shall be fruit wood, and jujube wood is preferred. In the absence of jujube wood, apricot wood, peach wood and pear wood can also be used to bake for 60-70 minutes.

After baking, the process of slicing begins.

The standard also has a detailed specification for this - if it is sliced into strips, the duck strips should be similar to willow leaves; If it is sliced, the duck meat should look like clove leaves or apricot leaves. At the same time, the standard stipulates that duck meat should be served on porcelain plates.

Finally, the standard even specifies the specific quantity of ingredients and condiments for roast duck - ingredients include 20 lotus leaf cakes, 10 grams of white granulated sugar, 120 grams of sweet sauce, 100 grams of shredded onions, 150 grams of cucumber strips, and 50 grams of maltose.

In this regard, the article released by the Beijing Cuisine Association said that the establishment of the standard system of Beijing cuisine is not only conducive to the inheritance of traditional cooking technology, but also will open up new ways for the excavation, protection, innovation and development of Beijing cuisine culture. To promote standardization of Beijing cuisine does not mean to exclude the individualization of dishes, but to record the common contents of Beijing cuisine with Beijing cuisine standards, so that they will not be lost, and better develop the individuality on the basis of abiding by the common standards.

Advantages of Beijing Roast Duck Carved by Fire

Beijing Roast Duck originates from Shandong cuisine, and later became famous in Beijing. Zibo Fire Carving Catering Management Co., Ltd. was established in Zibo, the birthplace of Shandong cuisine, and enjoys unique advantages in catering research and development. Technical Director Wei Kunfang was a cooking master who worked in Quanjude for more than 10 years, and has successively won the honors of Chinese Shandong cuisine master, member of Shandong Famous Chef Committee, and special dish developer of China Cuisine Association, Now he is responsible for the research, development and improvement of fire carved Beijing Roast Duck. The company integrates traditional technology and modern concepts, and has built a brand suitable for the takeaway industry - fire carved Beijing Roast Duck.

Zibo Huoke Catering Management Co., Ltd., founded on January 23, 2016, is a national catering brand chain enterprise integrating catering chain alliance, self owned supply chain production and research, brand incubation, and catering service management. The company is now the main brand of Beijing Roast Duck, which is also the founder of Beijing Roast Duck Outward. It inherits 600 years of roast duck skills and combines new business models to create a new category of racetrack focusing on Beijing Roast Duck, a national dish. The company is determined to become a responsible catering project incubation platform in China.

Duck embryo is used for pollution-free mountain breeding in cooperatives, food feeding, ISO22000 quality system certification, and the whole process supervision of factory standardized order breeding. Each duck has an ID card, which can trace its origin in the whole process. The raw materials are not salted or added, fresh, reassuring and delicious. The sauce is naturally fermented for 180 days, with unique taste and its own secret recipe. Self built food processing plant, with its own upstream core seasoning and supporting product supply chain, has more stable products and strong R&D capability.

The company now has 7 direct stores, more than 200 specialty catering franchise stores, and the annual turnover of poor stores is more than 1 million. Determined to develop into the leading brand of Beijing Roast Duck take out category.

Zibo Huoke Catering Management Co., Ltd

  Six business advantages of fire engraving

1、 Advantages of supply chain system:

It has its own production lines for duck embryo, sauce and other core materials. With the same quality, the franchisees have stable supply, stable quality and more guaranteed profits!

2、 Advantages of business experience:

The operation team has 20 years of experience in catering operation. It has continuously opened direct stores and optimized the business direction in different regions with direct marketing as the driving force. There are more than 200 stores in operation nationwide, and the longest store has been operated for more than 5 years. Up to now, 70% of the stores have an annual turnover of more than 1.5 million and 30% have an annual turnover of about 1 million.

3、 Advantages of business model:

The business model of taking 30-40 square meters of community stores as the main business, offline take out and online take out. It can be operated by 1-2 people. The cost of rent and labor is low. The single category operation ensures that there is no waste of food materials affecting the profits of the store. The core materials are distributed uniformly by the headquarters, saving time and labor. The net profits of other catering projects can be increased by 10%~20%.


4、 Category advantages:

The sauce is upgraded, with rich taste, wide audience and strong ability to obtain customers. The special grade duck embryo of Beijing Roast Duck is selected from 50 selected duck embryos. The fat rate is low, and the meat carrying rate is high. It is fragrant but not greasy, which improves the repurchase rate and frequency. More than ten kinds of stewed duck products can effectively increase the turnover of the store without increasing the artificial equipment.

5、 Advantages of online takeout platform:

Meituan and Elemai can have the same brand chain logo as KFC/McDonald's, increase the exposure of stores on the takeout platform, tilt the platform traffic, and enjoy the lowest local discount points. The platform will have corresponding subsidies for activities on the takeout platform.

6、 Fire Engraving Business School:

Through business school communication and the existing major brands of catering, strategic partners will be reached to update the latest business philosophy and methods in real time and provide guidance and training to franchisees. The most mature business methods will be combined with the latest marketing programs to enable franchisees to do no difficult business.

Service advantages

  Before opening the store

1. Field investigation: visit the business store, taste the fire carved Beijing Roast Duck, conduct detailed investment analysis, and provide a reasonable business plan;

2. Determination of business district: professionals compare the data of people flow, consumption ability, consumption habits, customer groups and other data with the data of existing business stores and obtain the estimated sales volume to assist in site selection;

3. Competitive product analysis: according to the local actual situation, analyze the competitive product information, set the main direction of the store, and improve the core competitiveness of the market;

4. Training and learning: the actual teaching of operating stores, the all-round training of various posts, let the league merchants practice with operating stores, and realize the independent opening of stores after the completion of training;

5. Decoration design: one shop, one design, design the plan, effect drawing and construction drawing according to the actual situation of the shop;

6. Decoration supervision: guide the decoration and construction of the store, and give an estimated decoration budget as a reference to ensure the integrity and unity of equipment and production lines, and avoid secondary decoration;

7. Formalities handling: assist and guide the alliance merchants to handle relevant business procedures;

8. Material procurement: assist in providing equipment ordering, installation, commissioning, etc. required by the store;

9. Personnel recruitment: assist and guide the alliance merchants to provide professional talent recruitment and salary management plans;

10. Publicity design: design of terminal publicity materials such as store wall image, light box, image window sticker, publicity poster, and DM sheet;


1. Marketing plan formulation: comprehensively analyze the business type and consumption habits of the business district, and formulate corresponding business plans;

2. Opening activity planning: provide trial operation publicity plan and opening marketing planning plan according to the actual situation of the store;

3. Operation guidance: provide a comprehensive store operation manual, the regional supervisor will conduct a detailed analysis of the store operation, and guide the store operation according to the data analysis;

4. Assisting in opening: the opening operation of the store manager with more than 5 years' experience assists the league merchants in opening and provides corresponding guidance and adjustment to the actual operation of the store;

5. Standard distribution: provide a sound financial system and supply of materials, sauces, equipment, tableware, clothing, publicity materials, etc., and standardize the purchase, sales and storage processes of operating stores;

6. Standardized operation: 7 years of store operation experience, standardized QSC operation standards, and established brand core competitiveness in terms of quality, health, service, etc;

7. Construction of online takeout platform: Meituan and Elime brand chains, with specific corresponding brand influence and store exposure and drainage advantages, enjoy the lowest local discount points and the largest activity subsidies; Online stores, keywords, advertising booth display, ranking, food picture upload, price positioning, booth layout and other stores shall be established with unified assistance from the headquarters;

  After opening

1. Update of new products: update new products free of charge, improve product support, and constantly improve market competitiveness;

2. Year-round marketing: provide year-round store promotion and marketing programs, and provide various graphic poster design programs;

3. Mysterious people explore stores: enter stores as consumers, evaluate store operations from the perspective of consumers, improve business processes, and minimize customer loss;

4. Regional supervision and shop tour: irregularly supervise and shop tour, help league merchants find out business problems and provide solutions, improve the operation problems of business stores, and increase the turnover of business stores;

5. Huoke Business School: continuous training, so that alliance merchants can get access to the latest catering industry knowledge, so that the store operation can meet the market development;

6. Quality control system: strict quality control of high standards, and no product will be produced if the product requirements are not met, so that the fire engraving brand will be popular and form a regional reputation;

7. We media channel operation: the headquarters drives league merchants to use online sales of Tiktok, Kwai, Xiaohongshu and other We media platforms to operate store write off, making store operation easier;

Address: Yujing Building, Zhangdian District, Zibo City

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